BMW MOTORRAD USA / PIXEL MOTION
DIGITAL ADVERTISING PROGRAM
Enroll Now

RETAIL MARKETING

After positive feedback and a clear history of success, BMW Motorrad USA has established a national Tier III relationship with Pixel Motion to aid our dealers with their local retail marketing. This program will deploy marketing campaigns with individual participating dealers directly and will be actively managed via Pixel Motion utilizing media created in partnership with BMW Motorrad USA national creative agency.

The Season Start event will be the first campaign to take advantage of this turn-key marketing solution. Participation will be reimbursed with 60% co-op and will require a 6-month contract term for their marketing services.

 


 

DIGITAL MARKETING PLATFORM. INTEGRATED DIGITAL ADVERTISING SOLUTIONS FOR BMW MOTORRAD USA.

ACTIVE PPC

We will custom build and optimize each PPC campaign offline, in order to achieve the highest possible quality score when we go live. We leverage the industry’s most sophisticated bid optimization technology, and our PPC experts will monitor each campaign in real-time. We are 100% transparent by giving you full access to your campaign and budget spend, so that you can follow your performance throughout the month. There is no gatekeeping; we deliver true data and true results.

BEHAVIORAL RETARGETING | DISPLAY

Our display and retargeting initiatives are seamlessly integrated with all other campaigns, and we will re-engage with website visitors that left without conversion. Each ad is customized and targeted based on previous behavior and interests. Our display network covers 99% of the digital landscape and will provide measurable superior performance and true ROI.

BMW MOTORRAD USA / PIXEL MOTION
DIGITAL ADVERTISING MANAGEMENT

ACTIVE MANAGEMENT

PPC without a cruise control button. Campaign analyst sees account statistics every day, ads are updated weekly. Current offers are retrieved, updated, placed across campaigns.

ADVANCED TARGETING

Specific targeting to relevant geography, keywords, platform (mobile, tablet, etc. ). Able to target customers in various points across the lead funnel.

COMPREHENSIVE REPORTING

No gatekeeping, real data. Bad news and good news. Customized reporting suite. On-demand access and scheduled reports. Real analyst always performs a custom review of campaigns once per month.

PACKAGES & PRICING

A PACKAGE TO FIT YOUR DEALERSHIP

CUSTOM PACKAGE / A LA CARTE
BUILD YOUR PACKAGE
Actual Spend: 85% of budget.
Management Fee: 15% of budget.
  • Google AdWords - $690*
    Includes Custom Campaigns
  • Facebook Ads - $690*
    All Ads will use Customer Matching & look-a-like Audience
  • Facebook Polk Ads - $500*
    Utilize Polk Data on Current Motorcycle owners and those who have purchased a motorcycle over 48 months ago.
  • Display Advertising - $600*
    Google Display Network
  • VDP Retargeting - $500*
    ($300 One time set-up fee + $100 monthly fee.)
    Facebook and/or AdWords Show recently viewed VDP (motorcycle models) to viewers who recently visited the website.
  • YouTube Ad - $500*
    Video must be provided ($495 to create a video)
  • Social Media Posts - $595*
    Google+, Facebook, Twitter Social Media Posts
  • Mobile Geo-Fence - $1,800*
    Show mobile ads at competitor dealerships or specific areas

 

* Required minimum budget.

PRE-BUILT PACKAGES

POWER - Google AdWords
$690
Actual Spend: 85% of budget.
Management Fee: 15% of budget.
  • Google AdWords
  • Campaigns
    (25% Brand, 50% Models / Brand Offer, 25% fixed ops)
  • Expanded Text Ads
  • Custom Dealer Call to Action
  • Target Dealer's AOR
  • Intent driven keyword targets
    (Dealer, Specials, Sales, Offers, Deals)
POWER - Facebook
$690
Actual Spend: 85% of budget.
Management Fee: 15% of budget.
  • Facebook
  • Campaigns
    (25% Brand, 50% Models, 25% fixed ops)
  • Single Image Ads
  • Carousel Ads
  • Retargeting Ads
  • Optional Video Ads with dealer provided video
  • Customer Matching & look-a-like Audience
PERFORMANCE
$1,380
Actual Spend: 85% of budget.
Management Fee: 15% of budget.
  • Google AdWords
  • Campaigns
    (25% Brand, 50% Models / Brand Offer, 25% fixed ops)
  • Expanded Text Ads
  • Custom Dealer Call to Action
  • Target Dealer's AOR
  • Intent driven keyword targets
    (Dealer, Specials, Sales, Offers, Deals)
  • Facebook & Retargeting
  • Campaigns
    (25% Brand, 50% Models, 25% fixed ops)
  • Single Image Ads
  • Carousel Ads
  • Retargeting Ads
  • Optional Video Ads with dealer provided video
  • Customer Matching & look-a-like Audience
PREMIUM
$1,980
Actual Spend: 85% of budget.
Management Fee: 15% of budget.
  • Google AdWords
  • Campaigns
    (25% Brand, 50% Models / Brand Offer, 25% fixed ops)
  • Custom Campaigns
  • Expanded Text Ads
  • Custom Dealer Call to Action
  • Target Dealer's AOR
  • Intent driven keyword targets
    (Dealer, Specials, Sales, Offers, Deals)
  • Facebook & Retargeting
  • Campaigns
    (25% Brand, 50% Models, 25% fixed ops)
  • Single Image Ads
  • Carousel Ads
  • Retargeting Ads
  • Optional Video Ads with dealer provided video
  • Customer Matching & look-a-like Audience
  • Display Advertising (GDN)
  • 3 Image Ad Sizes
    (Vertical Pencil, Horizontal Pencil, and Square)
  • Remarketing Ads
  • Both Mobile, Desktop, and in-app Targeting
  • Promote Custom Dealer Message(Branding) or OEM Offers

POINT OF SALE MATERIALS

Each dealership will receive Point of Sale Marketing Kit provided by BMW Motorrad USA. The materials and format were based on feedback from dealerships across the nation. By March 1st, your dealership will receive the following assets for display within your dealership:

  • Window Clings (x 2)
  • Table Pop Up (x 2)
  • Hang Tags (x 25)
BMW MOTORRAD USA / PIXEL MOTION
ENROLL NOW

Please complete the BMW Motorrad USA enrollment form below. Provide your information and then select your package combinations.

Step 1: Provide Dealer Information







* Required information.

Step 2: Select a Package

 

Select a service for your custom package.

You must select at least one service.

  • Google AdWords
  • Facebook Ads
  • Facebook Polk Ads
  • Display Advertising
  • VDP Retargeting
  • YouTube Ad
  • Social Media Posts
  • Mobile Geo-Fence

† - $300 One time set-up fee + $100 monthly fee.

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BMW MOTORRAD USA PROGRAM SUPPORT

For program questions call (949) 515-4447 or email bmwmotorradusa@pixelmotion.com